The FUJIFILM X half is a new compact and lightweight (just 240g) digital camera designed for those seeking an original and immersive photographic experience. Inspired by classic half-frame cameras, it combines analogue appeal with intuitive digital functionality. Optimised for vertical compositions, and with a 2-in-1 option, it is ideal for telling stories in pictures with a personal style. The X half is equipped with a rear LCD monitor, which is ideal for vertical compositions and allows stills and video to be shot in 3:4 format. The "2-in-1" function allows users to combine two still images or two videos into a single composition directly in-camera, providing a richer narrative than can be achieved with single images. The optical viewfinder evokes the feel of film cameras, recreating and enhancing their unique rendering capabilities. The camera includes the popular 'Film Simulation' and 'Grain Effect' modes, which reproduce the grainy texture of film photography, as well as new filters such as 'Light Leak' and 'Halation', to offer users a wide range of creative possibilities. The lightweight design and aesthetics recall the appeal of classic cameras, encased in a compact 240 g body. The X half's small size and intuitive touch controls on the rear LCD display mean that you are always ready to shoot, anywhere, anytime. X half also introduces 'X half app', the application that enhances the pleasure of viewing, sharing and printing images. By connecting the camera via Bluetooth to mobile devices, you can easily transfer photos and videos to smartphones, explore different viewing formats and send images to instax™ Link series printers. A new "Film Camera Mode" is also introduced to simulate the exciting experience of analogue photography. The magic and fascination of shooting film is rediscovered: observe subjects through the optical viewfinder, operate the frame advance lever, located on the top of the camera after each shot, and develop images digitally via the dedicated "X half app".