Building on the success and popularity of the A1X, Profoto introduces an enhanced version, the A10 AirTTL-S Studio Light for Sony. The A10 has the same powerful battery that gets 450 full-power flashes instead of 350, fast full-power recycling time of one second, and 20 wireless channels. What's ground-breaking about the A10 is that you can sync it with your iPhone camera. The Profoto Control and Profoto Camera app sync your iPhone with the A10 over Bluetooth connection - no additional hardware attachments needed. The App enables you to precisely control the A10's flash tube power, its LED modelling light, and also control all other standard camera settings: shutter speed, ISO sensitivity and white balance in 1/3 EV steps. You can take photos in different image formats: HEIF, JPG, or raw. It even has a self-timer! Instead of sending an approximation of a shot to a colleague or client, email or text an actual professionally lit image. You can even download future firmware upgrades to the A10 through your smartphone.